Defensive domain registration is a proactive step to ensure your brand is protected, also known as domain gaps they are names that are relevant to your business. These could be your business name or particular industry that are available to register.

They could be:

• Your physical business name
• Hyphenated words
• International Domain names
• Misspells 

Having a proactive approach with domain gaps is important. All domains are available to register publicly and you are always at risk for someone being a competitor or criminal, registering a domain name and pretending to be your business to profit on your existing customers and new ones.

How can they do this?

A Domain name is the root of any online website and it is quite easy copy your online material and publish without you being aware. The phishing site could then collect client data such as credit card information and the potential for irreparable damage to your brand is incalculable.

They can also register domain names with the intention of selling them back to you at an inflated price.

We recommend you check your domain gaps regularly.

If you would like a free defensive domain report reach out to Melbourne IT Corporate today at corporate@melbourneit.com.au or 1300 706 965