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Melbourne IT is a world leader in domain name registrations and related online business solutions. Established in 1996, and listed on the ASX in 1999, the company has experienced rapid growth through the delivery of high value online solutions and outstanding customer service.

Mission Statement

Melbourne IT's mission is to be a global leader in the provision of internet based IT services via a customer-centric culture.

Empowering Growth

Melbourne IT began registering .com.au domain names in 1996 and in April 1999 was accredited by ICANN to provide registrar services in the .com, .net and .org domain spaces. Today, Melbourne IT manages more than 6 million domain names and is a truly global domain name registrar which supplies more than 40 different domain name types to customers across the globe.

In addition to its strong organic growth, Melbourne IT has also expanded its business through strategic acquisitions. In 2003, it purchased New Zealand-based domain name registrar, Domainz, which offers corporate domain management, reseller and direct domain services into the fast growing New Zealand market.

In April 2004, Melbourne IT acquired Cogent IPC, a European-based digital brand protection company which specialises in providing services to high profile internet based brands such as those in the airline, automotive, clothing, banking & finance, electrical, IT, furniture and food and beverage industries.

In September 2006, Melbourne IT cemented its position in the online services market with the acquisition of WebCentral Group, incorporating Australia's largest web and application hosting company, WebCentral. This acquisition has given Melbourne IT a significant sales capability within the developing Software as a Service (SaaS) market which provides customers with access to software via the Internet as an alternative to purchasing, installing and maintaining software on local computers.

In January 2007, Melbourne IT enhanced its UK market presence with the acquisition of IDR Management Services, a pioneer in the UK corporate domain management space with an impressive client base of FTSE 100 companies and trademark attorney firms.

In May 2008, Melbourne IT acquired VeriSign Inc's global Digital Brand Management Services (DBMS) business, significantly boosting the company's scale and market share in the digital brand protection and performance market. The VeriSign DBMS business has been integrated with Melbourne IT's existing Corporate Brand Services division to form Melbourne IT DBS.

In the same month, Melbourne IT and Fairfax Digital launched a joint venture called Advantate, a company focused on providing the extensive SME market in Australia and New Zealand simple, cost-effective access to search engine marketing services. Advantate provides SMBs with a single point of access to search engine marketing services from a range of leading providers including Google, Yahoo Search Marketing, Ninemsn and Fairfax Digital networks.

Future Direction

Melbourne IT has successfully transformed from a domain name company into a global IT services provider. The company is committed to improving its competitive advantage and profitability through maintaining its position as a Top 5 global domain registrar, expanding its global digital brand management business, enabling customers to optimise their business performance through online technology services and evaluating ongoing merger and acquisition opportunities.